"Starbucks a hub of union-busting and worker exploitation? Say it ain’t so, Howard Schultz!The Starbucks chief executive, who actively cultivates a socially progressive image, is in the cross-hairs of a new-media campaign designed to bolster union representation at the retail giant and beyond. " Read on

"On Monday, the New York Times published a story detailing a multi-million dollar ad campaign launched by Starbucks in which the company put up advertising posters in six major cities and attempted to 'harness the power of online social networking sites by challenging people to hunt for the posters on Tuesday and be the first to post a photo of one using Twitter.'" Read on

"A guerilla filmmaker is using the same concept as Starbucks is using in its multi-million dollar ad campaign to promote his anti-Starbucks film. Robert Greenwald's documentary can be found on YouTube and is being promoted on Twitter." Read on

"I got an email from someone at Brave New Films regarding Starbucks, unions and twitter..." Read on

"Here's a cautionary tale for any company that has attracted detractors - and it doesn't really matter whether you think the detractors have a point or not." Read on

"It has been an exciting week for the Starbucks franchise. It launched one of its first ad campaigns complete with social media and user-generated content (UGC), and watched it promptly get hijacked and vandalized." Read on

"Starbucks signed a settlement with the National Labor Relations Board last week agreeing to let Minneapolis-area employees post union materials in their break areas and discuss union issues while on the job, as long as it doesn't interfere with their performance." Read on

"Starbucks Coffee Co. is getting heat for its opposition to a pro-union measure that would make it easier for workers organize. Seattle-based Starbuck is among a host of businesses that oppose the Employee Free Choice Act." Read on

"Social media is firing back at major businesses again and this time its Stabucks' turn to take the heat. The coffee shop giant wanted to use the power of twitter in a new multi-million dollar campaign. Filmmaker and liberal activist Robert Greenwald however saw this as an opportunity to promote his latest documentary criticizing Starbucks' unfair labor practices and union busting." Read on

"Filmmaker Robert Greenwald's documentary about sleazy unionbusting at Starbucks debuted the same day as Starbucks new Twitter campaign, so he hijacked the campaign to spread information about Starbucks' bad labor practices." Read on

"I am a Starbucks fan, and I didn’t know any of the allegations being made … and ironically I think I would have never heard about this bad news stuff if it wasn’t for Starbucks social media campaign …" Read on

"Robert Greenwald is nothing if not a provocateur. He's the guy behind such incendiary documentaries about current events as Outfoxed: Rupert Murdoch's War on Journalism, Wal-Mart: The High Cost of Low Price, and Iraq for Sale: The War Profiteers. Now he's taking on Starbucks, and if this film is as effective as his earlier work, the company may have some explaining to do. " Read on